What this service covers
Embrujo Belleza Paid Media handles the paid side of getting inquiries: search ads on Google Ads and Microsoft Advertising, paid social campaigns in Meta Ads Manager or LinkedIn Campaign Manager, the landing pages and forms those ads point to, and the tracking that shows which ad produced which inquiry. You keep ownership of every account. The work covers setup, day-to-day management and a written report on a schedule you agree. What it does not cover is the outcome. The ad platforms run the auctions and your buyers decide whether to get in touch, so nobody can promise a number of inquiries. What you can expect is a clear account structure, tracking you can check yourself, and someone looking after the campaigns between reports.
What sits under each service
Search ads management is the ongoing work inside Google Ads and Microsoft Advertising: search term checks, negative keywords, ad tests, bid and budget changes. Paid social campaigns apply the same idea on Meta and LinkedIn, with more attention on audiences and creative because people are scrolling instead of searching. Landing pages and forms are build work, usually done once and then adjusted. Lead tracking and follow-up is the wiring underneath: tags, events, call tracking and the route each inquiry takes into your CRM or inbox. Each has its own page on this site with more detail.
Google and Microsoft ads
New account setup or cleanup of an existing one, then ongoing management. You keep admin access to the account the whole time.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Pages behind your ads
A better destination than your home page: one offer, one form, and tracking that records each submission.
Tracking audits
A check of what your tags count today, what they miss and what they count twice, with a written list of fixes.
The first steps
Starting is mostly a matter of answering questions.
- Send the form with a short description of what you need.
- A service partner contacts you and asks about goals, budget, channels and current tracking.
- Scope is written down: which platforms, how many campaigns and pages, what gets tracked and how often you get reports.
- The partner quotes you, and you sign only if it suits you.
Budget for two lines
Plan for ad spend and for management as two separate lines. Ad spend is set by you and paid to the platforms. It rises or falls as you change budgets, and the charges appear on your own account. Management is the partner's fee for the work. It moves with the number of channels, the number of landing pages, how involved the tracking is and how often you want reporting. Ask the partner which parts are one-time setup and which are ongoing, so you can compare quotes on the same basis.
Common questions
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
If your ads, pages or follow-up need attention, describe the problem and get a scoped quote.
Describe the workRequest a quote
Use the form on this page to describe the lead generation or paid traffic work you have in mind.